Associate Social Media Manager
It’s Good to be Bad
In past LEGO games we’ve always been playing as the good guys. With LEGO DC Super-Villains we gave LEGO & DC fans the opportunity to play as the bad guys, but still save the world. Throughout the campaign we had two major audiences we wanted to hit. The first being DC fans, enticing them with the promise of a full-fledged DC story packed with Easter eggs. The second being kids and young teens. When speaking to them we wanted to really play up the feature to create your own character and cause chaos while saving the world.
Test Your Chaos
When coming up with a photo opportunity for LEGO DC Super-Villains we wanted to players the chance to end their experience in a hands-on photo moment, keeping the running WB booth theme of “carnival”. After playing the demo, players were taken to our “test your strength” machine that was fully DC-themed. Everyone got the opportunity to wield Harley Quinn’s hammer and see which villain from the game suited them the best.