Social Media Manager
Mortal Kombat is a spectacle that belongs to everyone.
Every strategic decision made for this campaign had that phrase in mind. The franchise of Mortal Kombat is so deep in pop-culture that we are now here to serve the fans of the franchise. Making the campaign about them and their history with the franchise. Be active and available in the Reddit and Discord communities.
Mortal Kombat Reveal Event
The world premiere of Mortal Kombat 11’s gameplay was a vital moment in our campaign. We needed to prove to the community and fan base that this game would deliver everything they wanted and more. To make that a possibility, we invited over 500 community members and 100 press & influencers to take part in the experience in person and try the game for themselves.
Ice Kream Truck
Strategy
Coming into E3 2019, we wanted to make sure people knew that there was still more Mortal Kombat content to come. As the social team, we wanted to have a “social first” approach to any activation. This lead to three key insights:
It’s always 90°+ during E3
The food inside convention is overpriced and low quality
Everyone loves free ice cream and will Instagram it whenever possible
Execution
For the 3 days of E3 2019 we gave away all black Mortal Kombat branded ice creams for free. The custom ice cream truck was stationed in different locations each day. All within half a block of the convention, we strategically stationed outside of popular restaurants and high foot traffic areas.
Results
Gave away 1,500 free ice cream cones
Specifics can be provided upon request